Social Media Creatives for Culture & Heritage

The focus and heart of this project was a single mission: to unveil the essence of both- brand and cuisine to the audience. Through a meticulously crafted series, the campaign leads to a journey of divine discovery, painting Odisha's portrait in vivid hues, beginning with its very soul as a state. Each post wove a tapestry of cultural richness, architectural marvels, and the living art forms that define Odisha's spirit. And as anticipation mounted, I delicately transitioned, revealing the pièce de résistance: Odia cuisine.This campaign invited the audience to savor the culmination of exploration, uniting them in a shared love for the tastes and tales of Odisha.