Branding | Fame Handbags
Fame Logo Design
In response to a disconnect with the audience, the company opted for a rebranding initiative. To overcome the challenge, I led the process by sketching and ideating with the logo to resonate with the target demographic. I designed a modern logo that would be equally fancy and minimalist. The entire Brand identity was then carefully revamped by keeping in mind the multiple colors that would be associated during marketing cohesion. The outcome delighted both the client and their expanding clientele, marking a successful reinvigoration of the brand.
Tools & Resources
Canva
savee.it
Task
Conceptualization
Collaborative Designing